{"id":27162,"date":"2026-01-07T17:14:06","date_gmt":"2026-01-07T17:14:06","guid":{"rendered":"https:\/\/www.asquarepartners.com\/?p=27162"},"modified":"2026-01-08T14:00:19","modified_gmt":"2026-01-08T14:00:19","slug":"dossier-lia-generative-en-assurance-de-la-promesse-a-la-performance","status":"publish","type":"post","link":"https:\/\/www.asquarepartners.com\/nl\/dossier-lia-generative-en-assurance-de-la-promesse-a-la-performance\/","title":{"rendered":"Dossier – L\u2019IA G\u00e9n\u00e9rative en assurance : de la promesse \u00e0 la performance"},"content":{"rendered":"\t\t
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De mani\u00e8re g\u00e9n\u00e9rale, l\u2019intelligence artificielle g\u00e9n\u00e9rative s\u2019impose depuis fin 2022 comme un sujet majeur dans toutes les organisations, mais son d\u00e9ploiement \u00e0 grande \u00e9chelle reste limit\u00e9 dans l\u2019assurance.\u00a0<\/span><\/p>

Citons comme exemple, comme d\u00e9crit dans notre rubrique\u00a0 “Restez au courant<\/a>“,\u00a0<\/span>la Maif qui veut faire de la technologie un levier central de croissance \u00e0<\/span> l\u2019approche de son prochain plan strat\u00e9gique \u00e0 horizon 2030. En capitalisant sur la modernisation de son syst\u00e8me d\u2019information et de ses canaux digitaux, l\u2019assureur mutualiste a doubl\u00e9, voire tripl\u00e9, ses ventes en ligne tout en am\u00e9liorant significativement la fiabilit\u00e9 de son SI.<\/span> Tout en int\u00e9grant progressivement l\u2019IA g\u00e9n\u00e9rative, la Maif adopte une approche prudente et \u00e9thique, avec plusieurs projets d\u00e9j\u00e0 en phase de d\u00e9ploiement, tout en veillant \u00e0 pr\u00e9server son ADN.<\/span><\/p>

Le d\u00e9veloppement de l\u2019IA g\u00e9n\u00e9rative impacte cependant les ressources humaines, avec une difficult\u00e9 persistante \u00e0 recruter des profils tech dans le secteur de l\u2019assurance, ce qui explique une approche encore prudente et un nombre limit\u00e9 de cas d\u2019usage g\u00e9n\u00e9ralis\u00e9s.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00a9Mon Gustave<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Selon une \u00e9tude de Wavestone<\/a> men\u00e9e avec OpinionWay, un seul cas d\u2019usage sur six d\u00e9passe aujourd\u2019hui le stade de l\u2019exp\u00e9rimentation. M\u00eame chez des acteurs avanc\u00e9s comme Axa, seuls une quinzaine de projets sur environ 150 ont \u00e9t\u00e9 industrialis\u00e9s. L\u2019\u00e9tude montre toutefois que les assureurs les plus matures sur l\u2019IA tirent des b\u00e9n\u00e9fices significatifs, avec des projets 2,5 fois plus rapides \u00e0 d\u00e9ployer, moins co\u00fbteux et un nombre de cas d\u2019usage effectivement d\u00e9ploy\u00e9s nettement sup\u00e9rieur.\u00a0<\/p>

Des \u00e9carts apparaissent \u00e9galement entre pays, la France accusant un retard par rapport \u00e0 l\u2019Allemagne et au Royaume-Uni. Enfin, les gains de productivit\u00e9, estim\u00e9s en moyenne \u00e0 21 %, sont surtout attendus sur la relation client, les fonctions support et la souscription, tandis que les assureurs fran\u00e7ais restent plus prudents sur l\u2019automatisation de la gestion des sinistres. Enfin, 76% des assureurs allouent d\u00e9j\u00e0 un budget \u00e0 l\u2019IA agentique.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/article>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Que retenir de cette \u00e9tude ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\ud83d\udce5 T\u00e9l\u00e9chargez l’\u00e9tude compl\u00e8te <\/a>sur le site de Wavestone<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Depuis trois ans, l\u2019IA G\u00e9n\u00e9rative marque un tournant pour le secteur de l\u2019assurance, d\u00e9passant les fronti\u00e8res de l\u2019intelligence artificielle traditionnelle. <\/p>","protected":false},"author":1,"featured_media":27177,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[751],"tags":[718],"class_list":["post-27162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fr","tag-restez-au-courant"],"yoast_head":"\nDossier - L\u2019IA G\u00e9n\u00e9rative en assurance : de la promesse \u00e0 la performance - Asquarepartners.com<\/title>\n<meta name=\"description\" content=\"L\u2019intelligence artificielle g\u00e9n\u00e9rative s\u2019impose comme un sujet majeur en assurance, mais son d\u00e9ploiement \u00e0 grande \u00e9chelle reste limit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asquarepartners.com\/nl\/dossier-lia-generative-en-assurance-de-la-promesse-a-la-performance\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dossier - 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