Who’s the best insurer of the 21st century ?

And the winner is BELFIUS. At least, that’s what the insurance company intends to. Starting its digital shift years ago, the insurer continues to focus on digital technology to keep growing. Belfius Insurance recently presented several new products that should make its customers’ life easier.

The star product is myBo, a chatbot that allows the insured to report claims online. By giving the circumstances of the accident, the chatbot will generate the opening of a claim file in real time.  During the trial phase that started in May, 415 files were initiated automatically, 80% of which were finalised online. As from December, myBo will even offer the amount of compensation online, and if the insured is satisfied with it, he/she will be instantly transferred the agreed amount to his/her account.

The company also introduced Vidéo Expertise, a service that will allow the company’s experts to establish a first analysis of the situation following an incident, through a video. Currently in a trial phase, the app is expected to be launched by the end of the year.

Last but not least: remember Jaimy ? It’s the new digital platform that connects construction professionals with owners who need small handy work to be done. Well, the app is now effective!

“Belfius Insurance is now Phygital”


According to Dirk Vanderschrick, CEO of Belfius Insurance, the consumer is now “phygital”, meaning it is omnichannel, using both physical and digital channels. These new products will allow to combine artificial intelligence and technology on the one hand, expertise and human advice on the other.


Source L’Echo, “Belfius entend se profiler comme l’assureur du XXIe siècle”

Photo by bruce mars on Unsplash